ADTECH, a division of AOL Networks provides technology to make it easier both for publishers to monetize their digital properties and for advertisers to reach their desired audience. Founded in 1998, ADTECH delivers more than 180 billion ads monthly. In a recent announcement, ADTECH has appointed Cooolio Online Pvt. Ltd. as its premium partner and official reseller for India and other parts of the Asia Pacific region.
Cooolio has two subsidiaries in Hong Kong in the name of Champion Wave Ltd. and Big Mark Enterprises Ltd. and it branched out as a separate entity from Stratburg market research and consulting which was founded by Gappan Annamalai. Cooolio’s focus areas are Gaming, Ecommerce, Travel, Entertainment and Sport keeping in mind the Asia Pacific audience. As a premium partner, Cooolio will have reselling rights for ADTECH’s product portfolio and will also have certified professionals providing Ad Operations support and customer support to their clients in the region. Cooolio will introduce ADTECH products like Display, Video, Mobile, Analytics and Rich Media which are among the best in the class to online businesses in India.
Gappan said, “Internet and mobile usage is increasing at a rapid pace, and the scope of opportunities that advertising can bring to the table is endless. We have already worked with some of the top publishers and media agencies in the past and we have considerable expertise in the online advertising and sales field. We look forward to ramping up activities and customer base across this market.”
Michael Strum, Commercial Director EMEA, who is also responsible to drive sales in Europe, Arabia and Asia at ADTECH was enthused by the partnership and said that they will continue to embed ADTECH in the Indian market along with other Asian markets.
Cooolio offers its clients solutions, advice and support for online marketing and sales challenges apart from which it claims to have expertise needed to synchronise the various online marketing systems properly and reliably.
Website: Cooolio